Business Ideas - Lesson 3 of the top businessmen Simon Fuller (founder of American Idol)
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Also, see the last and my last video: http://www.evancarmichael.com/Masters/
Evan Carmichael explains how you can model the success of American Idol and founder of the millionaire developer, Simon Fuller.
"You can get there while the sun shines and get out before the cold." - Simon Fuller
For more information see a list of my articles in the Simon Fuller http://www.evancarmichael.com/Famous-Entrepreneurs/3982/summary.php or http://community.telustalksbusiness.com/blogs/talk_business/2010/09 / 14 / top-3-...
ACTION ITEM # 1: Put yourself in the shoes of your customers
And business, could easily get lost in the product or service, and how great it is. We can not wait to launch the next version or provide a new feature. The problem is, we create for ourselves in many cases, not enough focus on the issues of our customers really want this new product or service.
Simon Fuller is a master at putting themselves in the shoes of his client. When it came in a group called Pop "Spice" admitted that their market was limited - only buy music girls traditionally male singers because of the threat by women. Resolve this problem, he changed the name of "Spice Girls", and launched a "girl power" theme that made the girls want to buy their music as much as boys.
Has completed five young women, transformed it into a set of stars and girls the best-selling ever with more than 75 million records sold by putting himself in the shoes of his client. Think about the product or service. What you really need to solve the customer that no one else offers? Put yourself in the shoes of your customers so you can knock socks with the next product launch!
ACTION ITEM # 2: Know what you are good
Everyone has strengths and weaknesses. The problem is that business, we tend to try to do everything, even if we were good at some things. If you focus your attention and build your business around what you're really good, you will have a greater chance of success (and a lot of fun!)
Has built a complete business that complement what is best under. Business model works for him instead of vice versa. Think about your own business for a second term. Do you have to do things you hate and not as good as cold calling to attract customers? You will see a huge leap in your business if you can run your business model and focus your energies on what you are really good.
Monitoring 3: Draw a vision for your customers
If you are trying to sell something new or having difficulty selling, you should consider giving the customers to see their future as part of your field. Show your customers that their lives would look like if they work with you - let them imagine the benefits they can offer and convince them on an emotional level to become customers.
When he went to Simon Fuller wants to expand their reach in the management of celebrities, after one of the biggest names in world football, David Beckham, a star. Beckham sold fully pampered by him to the palace for Elton John for a leave for six days in Provence, France. The complete picture of what will be the beautiful work, and David Beckham could not resist - he signed for the services of Fuller.
Ok, so you do not know, and Elton John can not fly to customers in France, but you can do the same thing on a smaller scale. Think about how you can show your prospects that work with you to a better life. Do not ignore the emotional part of the sale, and focus only on the facts.
Close Thoughts
How do you put yourself in the shoes of your customers or graphic vision of success for them? The effect of any part of the message Simon Fuller you the most? As always, I love to hear your ideas if you leave a comment below!
Also, see the last and my last video: http://www.evancarmichael.com/Masters/
Evan Carmichael explains how you can model the success of American Idol and founder of the millionaire developer, Simon Fuller.
"You can get there while the sun shines and get out before the cold." - Simon Fuller
For more information see a list of my articles in the Simon Fuller http://www.evancarmichael.com/Famous-Entrepreneurs/3982/summary.php or http://community.telustalksbusiness.com/blogs/talk_business/2010/09 / 14 / top-3-...
ACTION ITEM # 1: Put yourself in the shoes of your customers
And business, could easily get lost in the product or service, and how great it is. We can not wait to launch the next version or provide a new feature. The problem is, we create for ourselves in many cases, not enough focus on the issues of our customers really want this new product or service.
Simon Fuller is a master at putting themselves in the shoes of his client. When it came in a group called Pop "Spice" admitted that their market was limited - only buy music girls traditionally male singers because of the threat by women. Resolve this problem, he changed the name of "Spice Girls", and launched a "girl power" theme that made the girls want to buy their music as much as boys.
Has completed five young women, transformed it into a set of stars and girls the best-selling ever with more than 75 million records sold by putting himself in the shoes of his client. Think about the product or service. What you really need to solve the customer that no one else offers? Put yourself in the shoes of your customers so you can knock socks with the next product launch!
ACTION ITEM # 2: Know what you are good
Everyone has strengths and weaknesses. The problem is that business, we tend to try to do everything, even if we were good at some things. If you focus your attention and build your business around what you're really good, you will have a greater chance of success (and a lot of fun!)
Has built a complete business that complement what is best under. Business model works for him instead of vice versa. Think about your own business for a second term. Do you have to do things you hate and not as good as cold calling to attract customers? You will see a huge leap in your business if you can run your business model and focus your energies on what you are really good.
Monitoring 3: Draw a vision for your customers
If you are trying to sell something new or having difficulty selling, you should consider giving the customers to see their future as part of your field. Show your customers that their lives would look like if they work with you - let them imagine the benefits they can offer and convince them on an emotional level to become customers.
When he went to Simon Fuller wants to expand their reach in the management of celebrities, after one of the biggest names in world football, David Beckham, a star. Beckham sold fully pampered by him to the palace for Elton John for a leave for six days in Provence, France. The complete picture of what will be the beautiful work, and David Beckham could not resist - he signed for the services of Fuller.
Ok, so you do not know, and Elton John can not fly to customers in France, but you can do the same thing on a smaller scale. Think about how you can show your prospects that work with you to a better life. Do not ignore the emotional part of the sale, and focus only on the facts.
Close Thoughts
How do you put yourself in the shoes of your customers or graphic vision of success for them? The effect of any part of the message Simon Fuller you the most? As always, I love to hear your ideas if you leave a comment below!
Business Ideas - Lesson 3 of the top businessmen Simon Fuller (founder of American Idol)
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